EXPORT OPPORTUNITY ANALYSIS - GLOBAL TEA MARKET
Competitive Landscape
China is by far the fastest growing tea exporter in the world, with a net export surplus increase of 41.4% since 2012. Conversely, its northern neighbor Russia remains the biggest global importer of tea, with a 2016 net export deficit of US$471.9 million, although this is a 16.8% decrease from 2012.
Because of its historical global presence, there are several well-established international tea companies. These companies are located in the United States, the United Kingdom, the Netherlands, Germany, Sri Lanka, China, Japan, and India. Major companies from these countries include Bigelow Tea Company, Red Rose Tea, Salada Tea, Lancashire Tea, Twinings, George Stueart Group, Akbar Tea, Teekanne, Ten Fu Group, Harada Tea Processing, Tetley - Tata Global Beverages, and Pickwick.
China is by far the fastest growing tea exporter in the world, with a net export surplus increase of 41.4% since 2012. Conversely, its northern neighbor Russia remains the biggest global importer of tea, with a 2016 net export deficit of US$471.9 million, although this is a 16.8% decrease from 2012.
Because of its historical global presence, there are several well-established international tea companies. These companies are located in the United States, the United Kingdom, the Netherlands, Germany, Sri Lanka, China, Japan, and India. Major companies from these countries include Bigelow Tea Company, Red Rose Tea, Salada Tea, Lancashire Tea, Twinings, George Stueart Group, Akbar Tea, Teekanne, Ten Fu Group, Harada Tea Processing, Tetley - Tata Global Beverages, and Pickwick.
Trends
A Healthier Choice - Most teas are naturally sourced. With a variety of blends to
choose from, teas continue to be a healthier alternative to coffees or sodas
while still re-energizing (and in some cases, caffeinating). Herbal teas in
particular are commonly used as sleep aids, relief for digestive issues, immune
system boosters, and many more medicinal purposes.
Cold Brew - Not to be confused with iced tea, cold brew tea is similar to cold
brew coffee in preparation. Because cold brew is made with cooled water rather
than boiled water, it often offers a milder tasting tea, compared to hot teas
made from similar blends of tea. Cold brews create a wider tea-drinking season,
particularly in regions which experience warm or hot weather when it may be
less comforting to consume a hot tea beverage.
Sources
Sources
Image retrieved and modified from
pixabay.com/en/photos/chinese%20tea/
https://www.theatlantic.com/international/archive/2014/01/map-the-countries-that-drink-the-most-tea/283231/
http://worldteanews.com/news/world-tea-community-news/tea-influencers-share-trends-opportunities-2018
https://theteacupoflife.com/2017/06/how-to-cold-steep-tea-and-why.html
https://www.healthline.com/nutrition/10-herbal-teas#section7https://theteacupoflife.com/2017/06/how-to-cold-steep-tea-and-why.html
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