EXPORT OPPORTUNITY ANALYSIS- GLOBAL POTATO MARKET
EXPORT OPPORTUNITY ANALYSIS- GLOBAL POTATO MARKET
MARKET ANALYSIS
POTATOES
Overview:
Global sales from potatoes exports by country amounted to US$3.7 billion during 2016 for products in
their raw form. Frozen prepared or preserved potatoes including french fries amounted to $6.4 billion in
export sales for 2016.
their raw form. Frozen prepared or preserved potatoes including french fries amounted to $6.4 billion in
export sales for 2016.
Overall, the value of raw potatoes exports increased in value by an average 7.6% for all exporting
countries since 2012 when raw potatoes shipments were valued at $3.5 billion. Total prepared or
preserved potatoes shipments depreciated by 9.9% over the same 5-year period.
countries since 2012 when raw potatoes shipments were valued at $3.5 billion. Total prepared or
preserved potatoes shipments depreciated by 9.9% over the same 5-year period.
Major Exporters:
Below are the 15 countries that exported the highest dollar value worth of unprocessed raw potatoes
during 2016:
during 2016:
Major Importers:
Below are the 15 countries that exported the highest dollar value worth of prepared or preserved potatoes
during 2016:
during 2016:
Competitive Landscape:
The fastest-growing raw potatoes exporters since 2012 were: India up 218.3%, China up 71.8%,
Canada up 41.2% and Spain up 33.3%. The four countries posted declines in their exported raw
potatoes sales: Denmark down -17.9%, United Kingdom down -16%, Netherlands down -5.3%
and the United States down -0.6%.
Canada up 41.2% and Spain up 33.3%. The four countries posted declines in their exported raw
potatoes sales: Denmark down -17.9%, United Kingdom down -16%, Netherlands down -5.3%
and the United States down -0.6%.
The fastest-growing prepared or preserved potatoes exporters since 2012 were: Spain up 82.3%,
Belgium up 17.9%, Netherlands up 17.2% and Argentina up 17.1%. The five countries that
declined in their exports of prepared or preserved potatoes sales were: Malaysia down -20.5%,
Mexico down -11.6%, New Zealand down -11%, Germany down -2.7% and France -2.1%.
Belgium up 17.9%, Netherlands up 17.2% and Argentina up 17.1%. The five countries that
declined in their exports of prepared or preserved potatoes sales were: Malaysia down -20.5%,
Mexico down -11.6%, New Zealand down -11%, Germany down -2.7% and France -2.1%.
**Dutch exporters placed first in the international trade of both raw and processed spuds.
Key Trends:
French Fries:
According to Potato Business, Frozen French fries are the United States' most important potato export
product. Income growth in countries such as China and India, has led to an increase in consumption of
Western-type products like French fries.In an effort to appeal to consumers, potato seed companies, as
well as growers and processors, are working together to develop potato varieties that are lower in calories
and have a higher nutritional value than the current varieties.
product. Income growth in countries such as China and India, has led to an increase in consumption of
Western-type products like French fries.In an effort to appeal to consumers, potato seed companies, as
well as growers and processors, are working together to develop potato varieties that are lower in calories
and have a higher nutritional value than the current varieties.
Potato Chips:
According to Potato Business, the potato chips market has been geographically segmented into
North America, Europe, South America, Africa, and Asia-Pacific. North America and Europe are
matured markets dominating the global chips market. In 2015, potato chips in Canada account for 20% of
the snacks market. The Asia-Pacific and South American regions have shown a significant growth.
India registered a 10% growth since 2014, due to the rising urbanization and an increase in the per-capita
income. The global potato chips market is expected to grow at a CAGR of 4.4%, during the period
2018-2023.
North America, Europe, South America, Africa, and Asia-Pacific. North America and Europe are
matured markets dominating the global chips market. In 2015, potato chips in Canada account for 20% of
the snacks market. The Asia-Pacific and South American regions have shown a significant growth.
India registered a 10% growth since 2014, due to the rising urbanization and an increase in the per-capita
income. The global potato chips market is expected to grow at a CAGR of 4.4%, during the period
2018-2023.
References:
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