Soft Drinks Global Market Overview



Global Soft Drinks Revenue:

In 2020, the global revenue of soft drinks equals to $646,642 and is expected to increase to $834,743 in 2023. The highest revenue was generated in the United States with the amount of $201,103 million dollars in 2020. The soft drinks market’s CAGR is also expected to grow by 8.9% annually.




Global Revenue Growth:


In 2020, both the carbonated soft drinks and non-carbonated soft drinks are decreasing in revenue growth. It is lower than the other years due to the Covid-19 pandemic. In 2023, the carbonated soft drinks are positive and increased to 5.09% from -10.56%. The non-carbonated soft drinks also increased to 6.35% from -6.28% in 2023.


Global Average Price Per Capita:

In 2020, the total average price per capita for both carbonated and non-carbonated soft drinks equals to $86.88. In 2023, the total average price per capita is expected to be $109.05. The average price per capita increases every year because it is expected that individuals would drink more soft drinks year after year.


Global Average Volume Per Capita:


The amount of carbonated soft drinks that individuals consume is 26.5 liters in 2020 and expected to be 28.26 liters in 2023. The amount of non-carbonated soft drinks that individuals consume is 18.72 liters in 2020 and expected to be 20.67 liters in 2023. Individuals consume more soft drinks by the years in which allows the soft drinks market to steadily increase. 


US Soft Drinks Revenue:


In 2020, the United States has the highest revenue in the soft drinks market that amounts to $201,103 million US dollars. The soft drinks revenue is expected to grow slowly year after year. It is fairly low in the year 2020 due to the Covid-19 pandemic but the market will slowly recover. In 2023, the revenue generated in the United States will increase to $257,133 million USD. 

US Revenue Growth:

The soft drinks market revenue growth is deteriorating in 2020 as the total growth is -18.06 due to the Covid-19 pandemic. The carbonated soft drinks are -18.21% and the non-carbonated soft drinks are -17.76%. The revenue growth will return back to normal in 2021 and in 2023 the total revenue growth will increase to 3.55%. The carbonated soft drinks revenue growth is 3.24% in 2023 and the non-carbonated soft drinks will equal to 4.16% revenue growth. 


US Average Revenue Per Capita:

In the United States, soft drinks are one of the top non-alcoholic beverages that individuals drink on a daily basis. In 2020, the average revenue that each individual put into soft drinks are equalled to $607.56 US dollars. The average revenue increases slowly throughout the years as it will be $763.73 US dollars in 2023. 

US Average Volume Per Capita:


In the United States, each individual consumes 148.99 liters of carbonated soft drinks in 2020 and 50.19 liters of non-carbonated soft drinks. In 2023, 156.24 liters of carbonated soft drinks are consumed and 53.85 liters of non-carbonated soft drinks are consumed. 

Top 15 Exporters: In USD
1.     Austria: $3.1 billion
2.     Germany: $2 billion
3.     Netherlands: $1.9 billion
4.     Switzerland: $1.8 billion
5.     Thailand: $1.4 billion
6.     United States: $1.2 billion
7.     Belgium: $919.2 million
8.     France: $838.9 million
9.     United Kingdom: $596.8 million
10.  Italy: $566.9 million
11.  Poland: $531.5 million
12.  South Korea: $469.5 million
13.  Mexico: $448.6 million
14.  Denmark: $428.7 million
15.  Spain: $368.5 million

*No importers were found but the United States are the top importers of soft drinks because they generate the highest soft drinks revenue.

US Soft Drink Trends:

Millennials in the United States are looking for soft drinks that are more beneficial to their body than simply a hydration beverage. For example, vitamin water, energy drinks, and fermented beverages are more popular within the millennial population. Some other soft drink trends include collagen-infused protein water or vitamin water because it is beneficial for their skin, hair, and nail health. Fermented drinks like Kombucha are also popular due to high probiotics that are beneficial to the gut’s health.
The top two soft drinks company Coca Cola and PepsiCo are also following trends as they introduce new products that enhance personalization for each individual to reach their beverage intake. There are also new products that are full of health benefits, like Vitamin water and new caffeine beverages.

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