EXPORT OPPORTUNITY ANALYSIS - GLOBAL ORANGE MARKET

Competitive Analysis

 It is important to note the export opportunity in France. As of 2016, France has a net export deficit of US$381.4 billion. The closest country to follow is Germany, with a net export deficit of US$358.5 million. France’s net deficit is up 7% from 2012, which shows the massive opportunities for orange sales in France. As a whole, the country imports significantly more than the rest of the world.

 Some examples of orange-trading companies around the world are Elkenana Company MAFAZA (Egypt), Global Prime Group (PTY) Ltd (South Africa), Intron Ltd (Greece), Marhayat Trading (Morocco), NAFTA Enterprises PTY Ltd (Australia), Nova Trading SAC (Peru), Pons Redondo Group SLU (Spain), Shanxi Qinghe Trading Co, Ltd (China), and Sunkist Growers co-operative (United States).

Trends

Health Concerns - Orange juice competes directly with various beverages globally, including coconut water, teas, nectars, flavored water, and other fruit juices. These often have healthier connotations than orange juice does, so in a world that continues to shift towards health-conscious consumption this competition is both a micro- and macro-environmental factor.

Decreased Production & Consumption - Brazil has been a major producer of oranges, contributing up to 35% of the world’s orange supply, but the Brazilian orange tree population is threatened by citrus-devouring pests which have caused a decrease in orange production. As a result of the health concerns surrounding orange juice and its high sugar content, consumers are drinking less orange juice than previously, despite still preferring it to other juices or beverages.

Sources

Image obtained and modified from pixabay.com/en/oranges-citrus-fruits-fruit-fruits-2100108/

www.worldstopexports.com/oranges-exports-by-country/

en.wikipedia.org/wiki/Orange_(fruit)#Juice_and_other_products

citrusindustry.net/2016/12/14/a-bitter-analysis-of-the-worlds-orange-juice-market

www.bbc.com/news/business-39946461