Export Opportunity Analysis - Global Chocolate Market



Competitive Landscape
Belgian and German exporters produce the highest surplus in the international trade of chocolate, which strengthen these two countries’ competitive advantage for this specific product category. Although the United Kingdom and America have the highest deficits for chocolate, their competitive disadvantages represent opportunities for chocolate-supplying countries that receives high demand from American and United Kingdom consumers. 

Key Trends
Popular Flavors. Tahini sauce, brown butter, gianduja, coconut milk, lavender, chai, and superfoods are popular blends with chocolate. Also, salt, nuts, and berries remain the classic complements for chocolate lovers.
Health Benefits. Cocoa’s natural antioxidants and minerals including turmeric and superfoods like goji berries have low sugar content, which is good for the heart and can lower high blood pressure. In fact, the dark chocolate sector is generating high sales.
Free From Category. Important aspects including gluten-free, nut-free, and dairy-free are growing qualities for consumers when they shop for chocolates. Environmental-friendly and ethically produced chocolate are also important to consumers. Many large chocolate confectionery companies, including Hershey and Barry Callebaut, seek to push the chocolate industry into line.

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