Export Opportunity Analysis - Global Cookie Market
Competitive Landscape
A unique aspect of the prepackaged cookie industry is the variety of
cultural influences which create unique product offerings from countries across
the world. Along with the smaller, more localized companies which supply
domestically, companies like Campbell’s Soup Company, Kellogg, Mondelez
International, Nestle, Pepsico, Parle Products and Pladis are major market
suppliers. These market leaders further customer brand loyalty with continued
brand creation and by extending product
lines .
Key Trends
Indulgence. A common trait of the global cookie market is
the perception of cookies as a treat or reward. Consumers typically view
cookies as an indulgence product, rather than as a necessity like other food
products are.
Higher Quality. As a result of the indulgence
factor, there is a growing demand for artisanal and gourmet cookies. Consumers
view cookies as a special treat, and want fancier, better quality varieties to
choose from.
Healthy Alternatives. As developed
nations experience consumer preference shifts to health consciousness in
previous years, demand for product options in specialty segments has grown.
Gluten-free and vegan alternatives have become more popular in Western markets.
Sources
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