Export Opportunity Analysis - Global Coffee Market

Competitive Landscape
Another aspect to note is the competition in this specific market. Companies like Starbucks, Nestle, Maxwell House and Barbera Coffee Company are common names that offer both familiarity and consistency in their products. However, a large share of the profits in the market go to coffee trading companies like those listed, which lends opportunity for others to earn from sales.  Combined with high demand from a growing millennial population and a wider range of coffee type, flavor, and brewing style, the coffee market is growing and offering entry points for new potential companies

Key Trends
Millennials.  People between the ages of 19 and 34 currently hold the highest coffee consumption.  In the United States alone, 44% of coffee demand comes from millennials and in the past 8 years the percentages for daily consumption in that age group increased by 14% ages 18-24 and 9% ages 25-39 years old.
Ready to Drink Coffee. Not only supported by the increasingly fast paced environment, ready to drink coffee demand has increased while the use of soft drinks has decreased.
Nitro Coffee.  Appealing to the health-conscious coffee drinker, Nitro Coffee provides a healthier alternative by adding less milk and sugar. Nitro coffee is poured from the tap and has a creamy texture that gives consumers a more unique coffee drinking experience.
Iced Coffee.  Unsurprisingly, iced coffee is another popular trend for consumer looking for a refreshing, caffeinated drink in the summers or just with a preference for colder drinks.  Competition from the cold brew market has also begun threatening the iced coffee brews, as they provide a different method of preparation and stronger
Specialty Coffee.
Familiar with Starbucks's Double Chocolate Chip Frappuccino or the Christmas time Peppermint Mocha? A Segment of consumers has also recently placed great importance on experience over price of specialty beverages.  According to Specialty Coffee Association of America, approximately 55% of the U.S retail coffee market is expected to go toward specialty coffee by 2018. taste.

Sources:
http://www.worldstopexports.com/coffee-exports-country
https://www.mordorintelligence.com/industry-reports/coffee-market
https://apps.fas.usda.gov/psdonline/circulars/coffee.pdf